February is the season of love. Wouldn’t you love it if your clients were brand advocates for you?

In the digital age, peer-to-peer recommendations are the most powerful advertising tool available for companies. Walt Disney said it best: “Do what you do so well that they will want to see it again and bring a friend.” By leveraging your existing client-base, you will not only excite for clients, but encourage them to excite others through networking or social media avenues.

By doing this it will grow your customer base, as well as allow for your customers to become more involved with your company; and that means they will be more likely to pay their invoices early. Remember, the less internal time you spend chasing payments the better because time is ultimately money being taken away from the company.

Here are three ways you can win your clients’ love:

Develop a brand ambassador program.

In developing a program, you can pull from three distinct groups of people: your employees, your existing clients and brand influencers. Getting these demographics excited will develop a buzz around your brand and show both new and existing clients that you are a brand people trust. Building trust is essential when securing quick pay clients.


Genuinely engage with your clients and listen to what they are saying.

It is not just about communicating to your clients; you need to be listening to what they have to say to you too. It is important to make your clients feel that they are not merely a means to your cash flow. Gather feedback through surveys, focus groups, social media, sales team observations and social media. This feedback can help your organization become more customer-focused.


Build trust by alerting customers of large scale changes.

You should always treat your clients like valued partners within your company. No matter the size of your company, you should always keep your clients in the know of changes, both positive and negative. Remember, it takes 12 positive service experiences to make up for one negative experience. The more clairvoyant your company is with its clients, the more opportunity it has to build trust.